Challenge: The CEO for Fine Host Corporation, a publicly-traded national food service management company, wanted to enhance its brand identity to the investment community by communicating a positive message effectively to media, analysts and employees. The goals were to manage the proposal center, win new client contracts, acquire private businesses with mult-year contracts, increase annual food and beverage revenue and net operating income for the company. Another challenge was to increase the NASDAQ share price and the total market capitalization for the company. Approach: The first step required completing a marketing communications audit before preparing an annual plan. Seroka then managed the entire corporate communications program through a team of professionals supervising all media, investor and employee communications activities. In 2002, he acquired additional responsibilties in leading the national marketing effort for all newly acquired companies. Result: Within 12 months, Fine Host doubled its annual revenue from $127 million to $250 million and was recognized as the 2nd fastest growing company in CT. The stock price tripled and the media relations program led to extensive national business and trade publicity. In 2002, the food service management company enjoyed its best EBITDA year ever. ARAMARK purchased Greenwich Technology Partners in early 2003.http://www.serokagroup.com/anyt

Seroka Completes Marketing Communications Program for Fine Host, High-Growth National Food Service Management  Company

Success Story: Fine Host Corporation                                       http://www.aramark.com

     Marketing Communications Advisor to High Growth Companies Since 1960