Greenwich Technology Partners
Marketing Communications Program for an Inc. 500 Technology Services Company
When Paul Seroka first met with the CEO for Greenwich Technology Partners, the organization was a VAR and regional network infrastructure company with 50 full and part-time employees about to close its second year with $6 million in annual revenue. Senior management needed to reposition the firm as a leading professional services company in order to attract new Global 1000 clients and investors. The SMART goals were to raise venture capital to fund long-term growth, increase annual revenue and turn a profit while hiring talented network engineers and consultants prior to global expansion.
Our initial marketing communications audit revealed inconsistent messages and no clear brand attributes for the company. Corporate objectives and strategies were changing on a quarterly basis and the approach required implementing a wide range of marketing and corporate communication program activities on a cost-effective basis while building an internal department for the company.
Despite an adverse market for technology-related services at the time, Greenwich Technology Partners successfully raised $65 million in venture capital, created over 300 new technology consulting positions and closed the year with $60 million in annual sales, a 7,082 percent increase over the preceeding five year period. Inc. Magazine recognized the firm as the 9th fastest growing privately held firm in the United States.