How We Work

Every engagement at The Seroka Group begins with a focused conversation about your business goals. We evaluate your current strategies, available resources, and organizational priorities—then explore the most effective ways to execute tactical business, branding, or communications programs that align with your vision.

We’ve developed a proprietary consulting methodology that blends strategic insight with practical execution. Through confidential, one-on-one dialogue, we help clients gain clarity about where they are, where they want to go, and what action steps will move them forward.

Acting as a trusted advisor, we manage creative resources and leverage emerging technologies to deliver measurable results. One of our key differentiators is the breadth of perspective we bring to each engagement—offering fresh ideas, initiative, objectivity, and the real-world business savvy needed to implement meaningful change.

Paul Seroka, as a fractional Chief Operating Officer, leads all client engagements and will build a project team to deliver results. With prior experience as a senior marketing communications executive in the food service, energy, and technology sectors, Paul has advised hundreds of executives across more than 65 industry sectors. His experience spans business-to-business and business-to-consumer strategy, and includes developing and executing complex, process-oriented programs for publicly traded global companies, regional firms, and fast-growing private enterprises.

In addition to his global management education and expertise, Paul is an NYU-Certified Executive Coach. He helps clients in transition and is called upon by professionals who feel stuck in their careers and seek personalized coaching to gain clarity, overcome obstacles, and reach the next level of personal or professional growth.