History
The Seroka Group has a six-decade legacy of helping clients elevate their brands and achieve measurable business results through strategic marketing, communications, and advisory services. From Fortune 500 corporations to entrepreneurs and fast-growth startups, our long-standing relationships—some spanning over 18 years—have been built on trust, innovation, and consistent performance.
The firm was founded by Joseph Seroka, a pioneer in corporate marketing and communications. In its early years, The Seroka Group served a prestigious roster of national clients including Time Magazine, IBM, BF Goodrich, Union Savings Bank, AMF, ITT Continental Baking, Warner-Lambert, Rye Town Hilton, and Stouffer’s Inn of Westchester. One particularly notable and confidential engagement was the national rollout of Taster’s Choice freeze-dried coffee for Nestlé Foods, for which Joe Seroka developed the original packaging design.
In the 1980s, Paul Seroka joined the firm and introduced new digital publishing and multimedia technologies, modernizing the firm's operations and enhancing the way clients communicated with their audiences. His leadership helped clients increase efficiency, quality, and cost-effectiveness through tools like desktop video, digital presentations, and computer-based publishing.
Throughout the late 1980s and 1990s, the firm worked with clients such as Van Eck Securities Corporation, MONY Financial Services, SanPellegrino USA, Benfield Electric, Raymond Keyes Associates, and Lawyers Title Insurance Corporation, while continuing to expand its services to support entrepreneurs and small business owners.
Between 2000 and 2005, Paul focused on high-growth, entrepreneurial companies that required both strategic vision and tactical execution. He led marketing programs with multi-million-dollar budgets for firms including Champion Energy Corporation, Fine Host Corporation, and Greenwich Technology Partners, helping them scale operations and differentiate in competitive markets.
In the past 20 years, The Seroka Group has evolved into a boutique advisory firm specializing in small business growth, strategic marketing, and executive coaching. After earning his Global MBA from New York University, Paul expanded the firm’s offerings to include certified executive coaching—helping professionals overcome individual and organizational challenges.
Since 2015, Paul has also completed over 100 small business advisory courses through Block Academy, enhancing his capabilities in real-world tax and business planning. As a licensed tax professional with credentials from the IRS, New York, and Connecticut, he served 330 clients in 2025, combining practical financial insight with strategic marketing and communications counsel.
