Marketing  Practice Area and Services

• Market Research , Strategy & Analytics
  Initial Needs Assessment, Strategic Planning, Budgeting, Purchasing &  Vendor Relations, Daily Direction of Marketing Communications Department, Talent Evaluation, Team Building and Staff Development. 
• Competitive Intelligence
  Executive and journalistic interviewing, social networking/on-line competitive, industry and market research, content creation of specialized web sites.
  
• Corporate Identity, Brand Audit
  Strategic responses and positioning to customers, investors, sales prospects, media and government officials, information distribution and publicity on new products, crisis media relations, executive thought leadership with the media.
• Key Messaging / Content Writing
  Annual reports, earnings news releases, slide/video presentations, executive speechwriting, promotional news releases, letter writing, blogs and Web 3.0 communication tactics. 
• Print / Electronic  / Web Design  
  Needs assessment and market planning, Intranet/Internet development and content maintenance, electronic communication, executive and journalistic interviewing, social networking/on-line competitive, industry and market research, content creation of specialized web sites.
• Web Design & Development
  Needs assessment and market planning, Intranet/Internet development and content maintenance, electronic communication
• Social Media and Investor Relations
  External public relations and internal communications on transactions, investment strategy, strategic initiatives, organizational change, and brand strategy development. Management and cost-effective purchasing of web and print graphic design.
• Supervise Projects and Departmental Programs
  Analysis and goal setting, strategic/tactical planning, budgeting, project development and operational tracking, project leadership, evaluation of results, and management reporting.